QUEENIE
QUEENIE
At Queenie, we celebrate the richness and diversity of Black beauty through premium, bespoke products and services. Our mission is to create luxury experiences that empower, elevate, and inspire—while offering an authentic, inclusive space for Black beauty to shine.
At Queenie, we celebrate the richness and diversity of Black beauty through premium, bespoke products and services. Our mission is to create luxury experiences that empower, elevate, and inspire—while offering an authentic, inclusive space for Black beauty to shine.
At Queenie, we celebrate the richness and diversity of Black beauty through premium, bespoke products and services. Our mission is to create luxury experiences that empower, elevate, and inspire—while offering an authentic, inclusive space for Black beauty to shine.
At Queenie, we celebrate the richness and diversity of Black beauty through premium, bespoke products and services. Our mission is to create luxury experiences that empower, elevate, and inspire—while offering an authentic, inclusive space for Black beauty to shine.
Client
Queen T
Year
2023
Category
Branding and Website
Live Project
Visit Site



Research
Research
The goal was to design branding that reflects luxury, empowerment, and authenticity for a beauty brand celebrating Black culture. Research focused on understanding the brand’s audience—those seeking premium, bespoke beauty solutions—and identifying design elements that communicate elegance and inclusivity
The goal was to design branding that reflects luxury, empowerment, and authenticity for a beauty brand celebrating Black culture. Research focused on understanding the brand’s audience—those seeking premium, bespoke beauty solutions—and identifying design elements that communicate elegance and inclusivity
The goal was to design branding that reflects luxury, empowerment, and authenticity for a beauty brand celebrating Black culture. Research focused on understanding the brand’s audience—those seeking premium, bespoke beauty solutions—and identifying design elements that communicate elegance and inclusivity
Research
The goal was to design branding that reflects luxury, empowerment, and authenticity for a beauty brand celebrating Black culture. Research focused on understanding the brand’s audience—those seeking premium, bespoke beauty solutions—and identifying design elements that communicate elegance and inclusivity
Design
Design
The visual identity for Queenie was crafted to exude sophistication and celebrate diversity:
• Logo: A sleek, modern design combining bold typography with subtle, elegant accents to represent luxury and empowerment.
• Color Palette: Rich and vibrant tones like gold, deep brown, and black to convey opulence, warmth, and cultural depth.
• Typography: Serif fonts for a timeless, luxurious feel, combined with clean sans-serif for a modern touch.
• Imagery: High-quality visuals highlighting diverse Black beauty—skin tones, natural hair, and confident, empowered expressions.
The visual identity for Queenie was crafted to exude sophistication and celebrate diversity:
• Logo: A sleek, modern design combining bold typography with subtle, elegant accents to represent luxury and empowerment.
• Color Palette: Rich and vibrant tones like gold, deep brown, and black to convey opulence, warmth, and cultural depth.
• Typography: Serif fonts for a timeless, luxurious feel, combined with clean sans-serif for a modern touch.
• Imagery: High-quality visuals highlighting diverse Black beauty—skin tones, natural hair, and confident, empowered expressions.
The visual identity for Queenie was crafted to exude sophistication and celebrate diversity:
• Logo: A sleek, modern design combining bold typography with subtle, elegant accents to represent luxury and empowerment.
• Color Palette: Rich and vibrant tones like gold, deep brown, and black to convey opulence, warmth, and cultural depth.
• Typography: Serif fonts for a timeless, luxurious feel, combined with clean sans-serif for a modern touch.
• Imagery: High-quality visuals highlighting diverse Black beauty—skin tones, natural hair, and confident, empowered expressions.
Design
The visual identity for Queenie was crafted to exude sophistication and celebrate diversity:
• Logo: A sleek, modern design combining bold typography with subtle, elegant accents to represent luxury and empowerment.
• Color Palette: Rich and vibrant tones like gold, deep brown, and black to convey opulence, warmth, and cultural depth.
• Typography: Serif fonts for a timeless, luxurious feel, combined with clean sans-serif for a modern touch.
• Imagery: High-quality visuals highlighting diverse Black beauty—skin tones, natural hair, and confident, empowered expressions.
Development
Development
We developed a responsive, visually stunning website to complement the brand identity:
• Key Features:
• Elegant, clean layout with rich visuals showcasing products and brand values.
• Dedicated sections for luxury services, client stories, and empowerment messaging.
• Clear calls-to-action like “Explore Products” and “Contact Us” to drive engagement.
• Technologies Used: HTML, CSS, JavaScript, and optimized hosting for smooth performance.
We developed a responsive, visually stunning website to complement the brand identity:
• Key Features:
• Elegant, clean layout with rich visuals showcasing products and brand values.
• Dedicated sections for luxury services, client stories, and empowerment messaging.
• Clear calls-to-action like “Explore Products” and “Contact Us” to drive engagement.
• Technologies Used: HTML, CSS, JavaScript, and optimized hosting for smooth performance.
We developed a responsive, visually stunning website to complement the brand identity:
• Key Features:
• Elegant, clean layout with rich visuals showcasing products and brand values.
• Dedicated sections for luxury services, client stories, and empowerment messaging.
• Clear calls-to-action like “Explore Products” and “Contact Us” to drive engagement.
• Technologies Used: HTML, CSS, JavaScript, and optimized hosting for smooth performance.
Development
We developed a responsive, visually stunning website to complement the brand identity:
• Key Features:
• Elegant, clean layout with rich visuals showcasing products and brand values.
• Dedicated sections for luxury services, client stories, and empowerment messaging.
• Clear calls-to-action like “Explore Products” and “Contact Us” to drive engagement.
• Technologies Used: HTML, CSS, JavaScript, and optimized hosting for smooth performance.



Concept
Concept
The concept for Queenie revolves around luxury, empowerment, and authenticity:
• A visual and digital presence that resonates with the beauty and diversity of Black culture.
• Branding that inspires confidence and highlights the rich, bespoke experience Queenie offers to its audience.
The concept for Queenie revolves around luxury, empowerment, and authenticity:
• A visual and digital presence that resonates with the beauty and diversity of Black culture.
• Branding that inspires confidence and highlights the rich, bespoke experience Queenie offers to its audience.
The concept for Queenie revolves around luxury, empowerment, and authenticity:
• A visual and digital presence that resonates with the beauty and diversity of Black culture.
• Branding that inspires confidence and highlights the rich, bespoke experience Queenie offers to its audience.
Concept
The concept for Queenie revolves around luxury, empowerment, and authenticity:
• A visual and digital presence that resonates with the beauty and diversity of Black culture.
• Branding that inspires confidence and highlights the rich, bespoke experience Queenie offers to its audience.






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©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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